2009: Cadbury Switched to Palm Oil
November 29, 2018
By AHNZ
Since 1930, one of New Zealand’s great brands and tying us back to ‘Home’ in England where Cadbury chocolate was established in 1824. Brands and logos we once had like Cadbury’s were like the standards and crests of our great families going back to Feudal times. These days, more and more, the feudal insignia stamped on us comes from offshore.
“In 2009, the Cadbury Dunedin factory attracted criticism from consumers and local environmentalists when it replaced cocoa butter with palm oil.”- Wiki
Things really started going palpably down-hill for Cadbury chocolate quality after the 2009 ingredient alteration. Lots of people were also sad for the orangutans’ habitat but in particular the chocolate now tasted like lego blocks.
It is standard public relations practise to make something suck first if you’re going to take it away so people wont mind so much. In 2015 the already yucky blocks were made even smaller, then in 2017 Cadbury announced the historic Dunedin factory would be closed for good. In May 2018 the previous factory was bought up by The State to make a new Die While You Wait¹.
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1 Hospital. Which was also shrunk down from the full size promised! Ironic..
Note: Cadbury took such a hammering in terms being a trusted brand that they still have not recovered even though they stopped using Palm Oil. They did, however, inject a similar substance to help their product to not melt in Australian conditions. Thanks to the shared marketplace New Zealanders also have to eat that thermal insulating gunk too even though it’s not required in our climate.
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