1980s: Sketching Shoes
March 8, 2019
By AHNZ
Why did shoe adverts have to be drawn by hand back in the 1980s? I knew a guy who did that for a job…Although colour photos would have been fully technically possible and made for better advertisements to sell more shoes, copyright prohibited the use of photography. It was a brand protection.
So, much like artist’s sketches along with court reports of what went on within New Zealand’s court rooms, our shoe stores found the loophole of using artist’s impressions. This quirky impasse came to an end in about the mid 1990s.
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Anarchist History of New Zealand: One of the functions of artists in a community is to provide a healthy and permanent element of rebellion; not to become a species of civil servant. - J.K.Baxter
